On Saturday, June 4, I posted my first article on Substack. Oh the mental gymnastics I put myself through! Okay, yeah, so much drama, but really it caused me a bit of consternation. I’ve been mulling over this idea for a few days or so now. At first I’d thought to deploy Substack to promote my book. Then I got to thinking about the book as a product and me as the brand. I asked myself: do I really want to go there? More to the point, do I really want to end up there?
Look, I’ve spent enough time on life insurance. I really don’t want to make a second career writing about it. Yes, it is important. Yes, people really should have a better understanding of life insurance and… yes, this book really can help a lot of people. But ya gotta understand, life insurance is a hard sell! Believe me when I say this because I know what I’m talking about. Look I sold used hydraulic crimpers and hose and fittings to lots of people over 7 years. I was pretty darn good at it. These machines generally cost up to $2000 and more. I often sold another $3000-$5000 worth of hose and fittings along with the machines. It wasn’t hard. Why? Because the guys (almost always it was guys) needed and wanted what I was selling!
People need life insurance. Those who have no need are the rare exception rather than the norm. But they often don’t want life insurance. They don’t want to even think about life insurance. Selling it is an uphill battle all the way. So how much do you think people who don’t want to think about life insurance want to buy a book about life insurance? Yeah. That much.
The most ironic thing about all of this is IF these folks understood what was in the book, they’d likely go out and buy life insurance. They’d not only be done with it but they’d be glad they’d taken action.
That said, the book isn’t for “everybody”. Really, it isn’t. Those who can benefit the most from the book are young people with families. By “young” I mean any family with children still in school or couples who have yet to start a family. The group who would benefit almost as much are those who already have life insurance. Why? Because this book would help them make the best of what they’ve got and/or make changes if they suddenly realize they could do better. (For instance, someone who has a whole life policy but with a commercial insurance company.)
So, yeah, I think the book has value but I get the feeling I’d be chasing my tail trying to promote it. So… I did a lot of thinking about what I might want to promote. If I am “the brand” then how do I want to be seen? What do I want to spend my time on? Let’s face it, life is short and the realization of just how short my time on this earth can be has become quite the motivator. I can’t be wasting any more than I already have.
On my other site The Liberty Coalition, I spend a lot of time exploring the spiritual and political aspects of our nation. My relationship with my Heavenly Father is an important part of my life, as is my innate sense of justice and fair play. In the latter respect, I hold our Constitution to be the great equalizer among the people of this nation. I believe God not only had a major hand in establishing this nation, our Constitutional Republic, but he literally gifted this nation to our citizens. From the beginning, we’ve mucked it up. All this comes into play in my musings so I decided to title my Substack newsletter “GOD and the Republic”.
I’m not entirely sure this is where I want to go with all of this but it’s a done deal for the moment. My first article was published on Saturday and my second this morning. They are listed below, in case your interested. If I may say so myself, I think they make some valid points.
No Joe Biden, you CANNOT control our guns
My reply to Biden’s pronouncement
The second article posted this morning.
White Supremacy, Insurrection, and Gun Violence
and the true weapons of war