Why Women Aren’t Buying Life Insurance and The Solution

This article was posted in an insurance forum I belong to.

Lack of knowledge, confidence deter women from purchasing life insurance

My takeaways from the article are women do not buy life insurance because they don’t know what life insurance to buy or how much life insurance to buy. They also feel life insurance is too expensive. My new book Life Insurance “Dirty Little Secrets” for Consumers Revealed! addresses all of these concerns in plain layman’s terms. While I am sure any insurance professional could benefit from reading this book, it was written for you, not for them. This article tells me, my new book is exactly what the average Jane (or Joe) needs to make sound life insurance choices.
In short, it answers the concerns expressed by the women surveyed and empowers anyone who reads it with the information to confidently find and purchase exactly the insurance they need.

Here’s how…

First, I clear out all the cloudy mystery surrounding the life insurance industry. I expose the difference between commercial and mutual insurance companies. When it comes to buying life insurance, a mutual insurer is always your best choice. Then I point out how to tell a good mutual company from a not-so-good one. (For life insurance purposes few companies are actually “bad”, but some are far more suitable for those wanting life insurance.)

Next I pull back the curtain on different life insurance products to reveal those types of products to look out for. Nearly every insurance company, even the best ones, offer far too many choices in an effort to please anyone who walks through their doors. As I see things, the primary goal of a life insurance policy is to provide money to the family of a deceased. When it comes right down to it, most consumers could have their life insurance needs met with one simple type of policy to meet that need. While a carefully selected policy can also build significant as value, this should be seen as a secondary benefit.

Finally, I make it easy to decide the “how much” and “too expensive” issues by taking a somewhat different approach to these questions. I won’t make you wonder. My approach is simple. I ask my readers to determine how much they can afford, right now, to spend on life insurance. Fair warning here, because I believe every member of their family should have at least basic protection, I urge each family to divide that amount to provide coverage for each member of the family. Trust me on this, it is easier than it first appears.
Then there’s the “dirty little secrets”. I say it up front, these secrets aren’t really all that “secret” at all. Most of the things I reveal can be had by asking the right questions but there’s the rub, you have to know what questions to ask. I’ll let the reader be the judge of how “dirty” they are. I’ll tell you this much: some of these secrets have cost policyholders thousands of dollars. I’m not talking about hypothetical money – I’m talking real money forfeited by real policyholders because they just didn’t know better. In addition I’ll tell you why the next agent who sits down with you may well be less knowledgeable than you, and how his training may actually prevent him/her from offering you the product that best meets your needs.

While I’d like to say “all is revealed” in my new book, such a statement would be inaccurate. The fact is, the insurance industry is complex. It takes years for insurance professionals to truly understand certain aspects of insurance. What I’ve done here is taken a small sliver of useful information and boiled it down to a slim volume for easy access for those consumers who want to make smart decisions about their life insurance.

It should be noted that a good deal of this information is also useful to those who already have life insurance. Why? For one thing, most, 7 out of 10, people who own life insurance do not have what they think they have. Some have term insurance that will one day be worthless. Some have policies that may eventually lapse due to issues beyond their control. What about the other 3 out of 10 policyholders? Even they need to know how to secure their policies so they will pay out as expected when the time comes.

In this “age of information”, it is a travesty that anyone should delay important decisions for a lack of knowledge. Life Insurance “Dirty Little Secrets” for Consumers Revealed! fills the knowledge gap holding back anyone from buying the life insurance protection they need. As I see it, the issue is not so much lack of information but rather, too much information. To resolve this, I sifted through the mountain of information available into a single, slim volume to help make sound life insurance decisions easy.

Simplify your buying decision. Simplify your life (insurance). Pick up your copy today!